search query: @freeterm Generation Y / total: 2
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1.
Building a model of commitment for Generation Y: An empirical study on e-travel retailers
Tourism Management
2011 : AUG, VOL. 32:4, p. 833-843
 2011 Nusair, K.K.
Parsa, H.G.
Cobanoglu, C.
2.
Cohort segmentation: An exploration of its validity
Journal of Business Research
2003 : DEC, VOL. 56:12, p. 979-987
 2003 Noble, S.M.
Schewe, C.D.
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